UTM Campaign URL Builder
Free toolFill in your campaign fields and instantly build a URL with the correct UTM parameters to track it in Google Analytics. Everything is processed in your browser: nothing is uploaded to RA Software Apps servers.
Generated URL
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How to use it
- Enter the destination URL of the campaign.
- Fill in source, medium and campaign name; term and content are optional.
- Copy the generated URL and use it in the ad, email or post.
What it works out and how
The tool appends utm_source, utm_medium, utm_campaign and, if you provide them, utm_term and utm_content to your URL, encoding special characters. Google Analytics and most analytics tools read those parameters to attribute each visit to the campaign that brought it.
Frequently asked questions
What is the difference between source and medium?
The source is where the traffic comes from, for example newsletter or a specific site; the medium is the type of channel, such as email, cpc or social.
Does capitalization matter?
Yes. Analytics treats Email and email as different values. Stick to lowercase and a fixed naming convention.
Should I use UTM on internal links?
No. Tagging links inside your own site overwrites the original source of the visit and distorts attribution.